Analysis of 7 indicators for followers comparison of all accounts in the social networks of your brand or competitor accounts.

This tool allows you to quickly compare the dynamics of several accounts: all Instagram accounts of your brand or competitor accounts. Simply put, this is a pivot table that shows the change in quantity:

  • followers
  • posts
  • likes
  • comments
  • reposts
  • coverage
  • involvement (ER, ERR for your accounts)

When calculating ER, votes are also taken into account in polls on Instagram and save on Instagram. So the engagement rate becomes more accurate. You can read more about ER on the page – “What is follower Engagement Rate and how is it considered on InstaLiveCount?”

All data from this report can be downloaded to Excel for further analysis.

Content

  1. How to make a report comparing accounts
  2. Comparing projects
  3. An example of analyzing competitors’ content by comments

How to do an account comparison?

Open the Account Comparison module and click Select Accounts to Compare. A window will open with all the accounts and projects of your Dashboard. Use the search bar to quickly find the accounts you need. If some account is not on Dashboard, you can add it right here.

If you want to analyze one of the projects on your Dashboard, just click on the icon in the form of a sign next to the category name. Or if there are a lot of accounts, tag them in advance. This will open up scope for analysis.

How tags help for analyzing accounts?

Tags provide advanced options for comparing a large number of Instagram accounts.

Tags are a new way to quickly group a large number of accounts for comparison. You can use them to analyze your accounts, for example, if you have a franchise. Or to compare competitor accounts with the ability to segment them.

How to compare accounts using tags

We will analyze the whole process using the example of Instagram accounts of the international beauty bar network G.bar. First, create a separate category on the Dashboard for G.bar and add all network accounts to it. Let’s mark the accounts of beauty bars by the countries and interstate associations (CIS, European Union, etc.) in which they are located. To do this, click on the pencil icon next to the account name and create the first tag: in the “Select tag” field, specify the tag name and click create a tag.

Before moving on to tagging tags, think about what parameters you want to group accounts for analysis: by country, by city or other parameters.

The tag needs to be created once, then you can simply choose from the drop-down list of already used ones. You can specify an unlimited number of tags for one account.

After all the tags are affixed, opens up a lot of scope for the analysis of accounts. Next, open the “Compare accounts” module or click on the table icon next to the category name. Click on the “Tags” button, then select “Download by tag” and check the boxes next to the tags for which we want to download accounts. For example, choose the tags “CIS” and “USA.”

Next, you can select all accounts that have both tags (“Intersecting”) or have at least one (“All accounts”).

Analysis of Instagram followers on InstaLiveCount

Click on the “Compare” button and get a comparative table with the parameters for the selected period: the number of followers, posts, likes, comments, saves, reach and engagement rate.

Insert the screenshots!

You can always change it in the upper right corner of the screen.

The cells of the main table are highlighted in color:

1. Green

The maximum values ​​in the column.

2. Gray

Values ​​that in principle cannot be calculated for a given social network. For example, the value of reposts on Instagram.

3. Big numbers

The parameter sum for the analyzed period is indicated.

4. Small numbers

The average value of the parameter for the analyzed period. If a small “+” sign is in front of a small number, then this figure shows how much a particular indicator has grown over the analyzed period. The “-” sign, respectively, has fallen.

If no accounts have data for any of the columns, they will not be displayed. Each cell is clickable. Need details on any of the numbers? Click on it. For example, you can see the graph of the set of likes for the leader account by the number of likes.

If you want to see what posts were published, for example, on December 25 (peak in the number of likes), click on the graph. The list of posts is loaded with statistics.

When viewing Instagram account statistics, the like graphs will be divided into 2 parts: the blue part is organic, the red part is advertising. Thus, it will be easier for you to determine the reason for the large number of likes in one of the accounts – interesting content or promotion of the post.

The second part of the comparison of accounts shows the dynamics of changes in the number of followers by days for the analyzed period. The data in it can be grouped by day / month / quarter. For example, by grouping by month, you can clearly see in 12 lines changes by period, and not 365 days in advance.

And if you want to compare the changes of one account for different periods, then at the very beginning, add only it to the comparison module.

Project follower comparison

This report allows you to compare several brands at once in Instagram in which they are present. To do this, create projects for each brand on Dashboard, and in the “Comparison” module, select a comparison of projects, not accounts.

Insert the screenshots!

The service, as well as in the comparison of accounts, will calculate the total number of followers in all accounts of the brand, the total ER, likes, posts, etc.

An example of followers’ content analysis based on comments

In this chapter, we’ll analyze a quick competitive analysis of comments on the example of auto brands on Instagram. We’ll try to find the topics that interest followers most and stimulate their activity. We will only be based on numbers, without a strong immersion in the content.

Tyumen, Russia – May 1,2019: Apple iPhone XR showing Instagram application on mobile

Let’s say our brand is Mercedes, we find TOP-10 accounts of competitors of automobile brands in Instagram (by the number of subscribers). Add them to the “followers Comparison” and select a period for analysis of 3 months. We took from June 1st to September 30th.

Insert the screenshots!

Let’s start the analysis of comments from Toyota and UAZ, as they have the most active commentators. Click on the number of comments from Toyota and see a graph with several bursts:

  • Click on each splash to see the posts were published on this day. Having seen the bursts, we see that all posts are associated with the approaching RAV4 entry to the Russian market.
  • Conclusion: Toyota’s audience is really looking forward to the new RAV4.

We do the same with UAZ and see that it has 2 large bursts of comments, and several small ones:

  • Likewise we click and, as it turned out, these are posts about a 6-speed automatic transmission. It’s clear what followers and brand lovers are waiting for.

Let’s do the same with some other brands, for example, BMW:

  • A big surge of comments in mid-September, while there is no connection between the posts. We’ll have to look at the comments themselves: click on the publication date to open the post:

A lot of questions about the guarantee, all this is connected with the investigation of the video blogger Yardrea about the guarantee in BMW, which caused considerable indignation among users. If you go a little further, for TOP-10 and look at the comments, for example, Hyundai, we will see 6 bursts:

All these bursts, as it turned out, are contests. Those. The audience is not very active, perhaps there are even a lot of freeloaders. This is good or bad – not for us to judge.

In total, in 5 minutes of a quick analysis of comments, we can conclude which posts cause the most activity among followers of different brands and, accordingly, understand what is interesting to people in a particular brand. No expensive neural networks and analysts:

  • Toyota – the new RAV4
  • UAZ – automatic transmission
  • BMW – a scandal with a lack of warranty
  • Mercedes – information about new models
  • Hyundai – contests with prizes

Compare your account with others in the same category

Comparing the statistics of your account with the category helps to objectively assess the quality of promotion.

Promoting your Instagram account, I want to understand how well it turns out. Compare with others and understand what works better and what is worse.

You can collect all accounts similar to yours in a long and laborious way and compare. And you can get such an analysis in InstaLiveCount.

Compare Instagram accounts

Instagram account categories

The account category is displayed in the header and is selected when a business account is connected. If the category doesn’t match the theme of your blog or your business, you can change it on Facebook. To do this, on the Facebook page with which the Instagram account is connected, open the settings and select “Page Information” in the menu on the left. Next, in the “Category” section, delete the old one and add a new category. You can also change the category of an account in the Instagram application, but according to our observations, it is not working.

LiveInstaCount itself will collect accounts in the same category as yours and will conduct a comparison according to 7 criteria. The Category Comparison table is located on the Summary tab.

Compare followers’ accounts by category

We collect all accounts of your category linked to LiveInstaCount as ours. Next, we calculate the average values ​​for the category according to the following indicators:

  • Number of subscribers
  • Engagement rate
  • Engagement rate reach
  • Reach rate
  • Number of posts per week
  • Number of stories per day
  • The percentage of searches stories

Next, the service compares the average performance of the category with yours and gives a rating. All data are considered for 30 days. If your indicator is higher than the average for the category, a checkmark will appear in the “Status” column; if lower, a cross. Exception Engagement Rate and Engagement Rate Reach. When calculating these indicators, the number of followers is taken into account, and the larger the number of followers, the lower the involvement indicators.

Comparison with the category will help to understand the potential of your account and motivates to conquer new heights.

Analyzing the dynamics of Engagement Rate of followers

If you do not know what this parameter is, then first read the post – “What is Engagement Rate”. Engagement Rate is like a litmus test, if it grows, then you are doing everything right and the previous 6 points really helped you.

But if ER stands still, and the number of followers increase, then this is also a good result, because with the growth of subscribers, ER decreases. We have a little research on the effect of the number of subscribers on the Engagement Rate – “ER Research”.

Even if your schedule goes a little down, you will see a hint how many times your ER is more than similar in similar accounts by the number of followers.

If more, then fine, if less – you have something to work on and increase the activity of the audience. The number of bots in your followers (stores, nails, etc.) also affects ER. Blocking bots will not increase your reach, but it can slightly increase ER. Do not use automatic bot blockers for there is a chance to destroy the account completely. Better to manually a little bit slowly, but safely. We wrote more about blocking bots in the article – “How to remove bots from Instagram and whether it is necessary.”